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Posts Tagged ‘trends’

As dress design and wedding style develops through the years, so does the way the guests give gifts to the happy couple.

When puffy sleeves and peach bridesmaid dresses were all the rage, guests were calling up the brides parents to ask what they should buy from a handwritten list pinned up by the telephone, and gifts were duly ticked off as guests called to make a pledge. A slight improvement on previous eras where guests bought whatever they thought the couple would need – usually including 3 toasters and a couple of hoovers. If Ebay had been around it would have seen a plethora of unwanted wedding gifts on its pages…

In the 90’s technology was developing and department stores devised a way to make sure all the gifts for a wedding were purchased from their store. We are all familiar with the John Lewis gift list, where the couple spend an afternoon browsing the store with a ‘zapper’ and giving the guests an easy way to choose and purchase a gift instore or online. This method of creating a gift list soon monopolised the market.

Far from being detatched from reality, the royal wedding embraces the trends and needs of the times. William and Kate, like many couples trying the knot, already live together and so have all the cutlery, toasters and bedding they need. So rather than having the usual gift list of homewares they have opted for the ever popular charity donations option. The Royal Wedding Charitable Fund lists many charities around the commonwealth with focus on youth, environment and the armed forces, causes close to the hearts of William and Kate.

When the ‘alternative gift list’ was first used there was concern it would be viewed as rude to ask for donations or non-physical gifts, but it is now accepted that each couple is unique and the needs they have differ and so can’t be standardised by one type of gift.

The trend for the gift list which encompases a variety of needs is on the increase with couples opting for the charity, honeymoon or a combination wedding gift list. It will soon be the case that requesting a variety of gift types on one list is no longer called an ‘alternative’ gift list.

The convenience of the online gift list can be used for a combination of gifts with an online gift list organiser, such as with Wedding Notebook where you can create your own wedding website with incorporated gift list organiser where you can add gifts from anywhere – online, local, charity donations or honeymoon vouchers.

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